Igloo® Coolers: SportBrights Line
The goal of this product line was to bring market-relevant patterns, materials, and colors to a product line while maintaining cost and approachability. The end result saw a 30% rise in sales from the previous year. SportBrights is a line of sports-centered softgoods, implementing a new translucent screenprint to align with current market trends. Photography taken and owned by Terence Gelo.
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