Terence Gelo is a Houston-based designer with a history of creating growth through user research, engineering, marketing, and project management. After graduating from the University of Houston with a B.S. in Industrial Design, his work with consultancies and consumer product companies resulted in successful product lines that are available in retailers across the U.S. and abroad. His product design and graphic work has made it to the shelves of Walmart, Target, Costco, Bass Pro, Academy, Dick's Sporting Goods, Kroger, and most other major U.S. retailers. Some of these designs are the result of working with brands like Igloo Coolers, Flambeau, Pelican, Allen Gun Cases, Plano, Primary Arms, Boyt, Bledsoe, Calcutta, Huk, Ego Fishing, and Engel among others. His designs can be seen in use by the NFL, NBA, MLB, and UFC. 
In mid 2016 he founded Houston's first product design consultancy, where the creation of successful designs continued, resulting in multiple patents. In 2019, Terence was invited back to teach sophomore industrial design studio at his alma mater. 
Terence is interested in reviewing projects and opportunities alike. If you would like to inquire about hiring him, or to simply discuss struggles with your project, please reach out.
terencegelo[at]gmail.com
Work Experience
Creative Supervisor 
Primary Arms, LLC 
03/2019-09/2020

-Directly managed a team of designers while providing creative direction and briefs for a team of marketing specialists. 
-YOY sales grew 80%, driven by increased brand recognition, re-focused marketing initiatives, and improved product representation. 
-Led a rebranding initiative, including an assortment-wide packaging redesign, to target consumer segments and differentiate price tiers. 
-Established brand languages and enforced them through brand guidelines. 
-Executed product launch plans for entering new market segments and oversaw their implementation. 
-Initiated creative promotions— such as media buys, giveaways, and print ads— and adapted them with feedback from key performance indicators. 
-Coordinated with sales team and engineers to design a POP interactive that demystified product assortment and flattened the consumer learning curve. 
-Defined and embodied brand strategies via a 65-page product catalog. 
-Implemented project management software to track multi-phase projects. 

Adjunct Professor 
University of Houston 
01/2019-07/2019

-Taught INDS 2501, Sophomore Industrial Design Studio, for the spring semester in the Gerald D. Hines College of Architecture and Design. 
-Recruited to instruct by Program Director in response to exemplary performance while attending the university. 

Owner, Design Lead 
Vivify Product Development 
05/2016-03/2019

-Designed consumer products to define or reinforce brands while maintaining the considerations that ensure products make it on the shelves. 
-Responsible for evaluating markets, leading design and engineering, developing brands, maintaining client relations, and tracking finances. 
-Sourced and managed 50 contract designers to achieve success for clients. 
-Worked with Walmart, Academy, Target, Bass Pro, Cabela’s, and others. 
-Designs in use by the MLB, NBA, and UFC. 
-Developed products for Bledsoe, Pelican, Flambeau, Engel, Big Rock, Hard Core, Evolution Outdoor Designs, PORCH + HALL, TimTam, and others. 

Product Designer 
Igloo Products Corporation 
09/2014-09/2016

-Responsible for evaluating consumer segmentation, anticipating market trends, and developing products to appeal to retailers and consumers. 
-Collected and quantified market research, sourced factories, created construction spec packages, reverse engineered competitive products. 
-Increased sales and sell-through year-over-year. 
-Developed manufacturing techniques revolutionary to the market. 
-Designed a product showroom space in China and managed foreign contractors to maintain budget and complete an extensive buildout. 
Inventor and Co-Founder 
Sensibly, LLC 
07/2013-07/2015

-Designed and developed a bi-hormonal insulin pump (artificial pancreas). 
-Assembled a team, formed a business plan, and established bylaws and operating agreements. 
-Raised funding, filed a provisional patent, and applied for SBIR grants. 
-Designed and built a complete functional prototype. 

Industrial Design Contractor 
Point Innovation
09/2013-02/2014
-Worked remotely as supplemental design support. 
-Designed and developed concepts for Bledsoe, Petmate, others. 
Exhibit Designer 
Southwest Museum Services 
08/2013-09/2014

-Responsible for designing the interiors of museums across the U.S. and abroad, and leading the shop via construction drawings to complete buildouts. 
-Duties encompassed conceptualization, engineering, and production of museum layouts and elements. 
-Developed interactive modules, researched and designed to tell a story while educating the audience. 
-Projects include: Equatorial Guinean Presidential Library and Archives, Chennault Aviation & Military Museum, Texas Tennis Hall of Fame, Pasadena History Museum, Historic Arkansas Knife Gallery, and others. 
Graphic, Product, & Web Design Intern 
Elaine Turner Designs

-Responsible for creating daily email content, managing creative for the retail website, product photography, and general marketing materials. 
-Assisted with the design of women’s shoes, handbags, and jewelry. 

Education

University of Houston
B.S. in Industrial Design
09/2008-07/2013
Project Management Institute
CAPM: Project Management Basics
07/2020

Dale Carnegie 
Time Management Certification
02/2020
Sandra Day O'Connor High School
Academic Decathlon, Latin Club President
08/2004-06/2008

Patent Pending (Contributor)
US20200254303A1
09/2019
Patent Granted (Inventor)
USD893217S1
06/2019


Patent Pending (Contributor) 
US20190118366A1
04/2019
Patent Pending (Inventor)
US20180368655A1
12/2018

Patent Pending (Contributor)
US20170304145A1
10/2017
Outdoor Retailer ‘Best of Show’
"The Manual"
08/2016


Selected Projects 
IDSA Southern District
2012 & 2013
"The Next Big Thing" 
Study Breaks Magazine
09/2012

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